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Your user journeys begin when potential customers find your website, so the first step is to ensure it’s set up to satisfy search engines. Inspect your technical and SEO fundamentals

user-driven website analysis in a nutshellįollow these nine steps to gauge how your website is performing in terms of SEO, user sentiment, and competitive positioning-then make the changes that matter.

Revise the report as needed.Traditional vs.

The reviewer should not just be an editor looking for comma errors or spelling mistakes but someone willing to express concerns about the way your ideas come across. If you do need to use jargon, define such terms when you first use them.Īsk someone to review your report for clarity. The report should explain ideas succinctly without a lot of technical terms. Organize the report by placing the executive summary first, then methods, findings, discussion, recommendations and any appendices such as a scoring matrix. It should explain the information without repeating the report verbatim. An executive summary typically explains the report in more detail than an abstract and is usually one or two pages long. Refer to the company goals as well as effective elements of other websites if applicable.Ĭreate an executive summary, which is a brief explanation of your report's purpose, findings and recommendations. Write specific recommendations based upon the findings in the previous section. Point out inconsistencies in menus among multiple pages and organizational issues such as links that are difficult to find. It is important to comment upon how easy it is to find products but also company information such as hours of operation and a contact email. Include information about rating criteria in this section.ĭescribe the structure and content of the site or sites. For instance, perhaps you searched for and attempted to buy a toy for a child within a certain age group. Describe the process you went through at the site or sites. If you examined competitors' sites, discuss how you determined which businesses to look at, such as those located in the same city or the first few found through a Google search.